The free-to-play open-world game keeps reaching new heights. By way of contrast, it took "Honor of Kings," Tencent's most popular game, 18 months to reach the milestone. In the first week after its launch in September last year, Genshin Impact broke records, with more than 17 million mobile downloads and more than $50 million in revenue.Īvailable in more than 50 countries and regions, the game generated $1 billion in sales on Apple's App Store and Google Play in less than six months. However, bypassing these mainstream channels has not hindered the game from rapidly emerging as the dominant player in the mobile game market.
Prior to this, miHoYo, the Shanghai-headquartered gaming startup, snubbed major game publishing channels, including Tencent's Yingyongbao, Xiaomi, Huawei, and Oppo, publishing and distributing Genshin Impact through its website and various third-party platforms. Youtuber streaming Genshin Impact on Youtube Genshin Impact can obtain more users from Tencent App Store and increase its advertising expenditure on various Tencent channels, meanwhile, commissions will also come into Tencent's pocket," Wu Yuefeng, a senior TMT analyst and investment manager of Fengjing Capital, commented on social media. In common practice, the social media giant takes up to 70% of the revenue from mobile games distributed in its app store. It's an unprecedented concession Tencent has made in front of its challenger. Tencent is now opening its door to Genshin Impact, allowing the hit video game developed by its rising competitor miHoYo to be downloaded on its app store Yingyongbao and promising to charge only 30% commission. Posted on Septem2:11 pm Editor : Wang Boyuan
Genshin Impact receives rare commission cuts from Tencent's app store Genshin Impact receives rare commission cuts from Tencent's app store - PingWest English 中文
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